Broadway Box Office
Average ticket to Springsteen's one man show hit 509$
BY Kelly Kiki
Published August 3, 2018
Since Broadway has already been running into the new 53-weeks season, let's have a look at the industry's grosses during the very first weeks of the 2018-2019 season and make some comparisons to the previous months statistics. Focus is on last week grosses (July 23 - July 29) compared to the box office results for the previous seven-days period, from July 16 to July 22; seasonal analysis follows taking into account data from November 2017 to June 2018.
Average ticket: 509$
Springsteen's show sold the most expensive ticket (850$) last week
Average ticket: 293$
Hamilton comes second in last week top-tickets list (849$)
Average ticket: 183$
The “Hello, Dolly!” show is the third one in the highest prices list (597$)
Bruce Springsteen smashed Hamilton magic last week
It doesn’t matter that Walter Kerr Theater capacity is the smallest one amongst 31 theaters in Broadway. Bruce Springsteen's historic sold-out performances continued and his one man show hit 509$ average ticket price, while average ticket to Hamilton reached 293$. Both of the shows sold the weekly top-tickets; one-dollar difference made Springsteen on Broadway be listed first among top-sellers with the most expensive ticket sold for 850$. Hamilton gross amounts to 3.14M $, but Bruce Springsteen's performance increases grosses by 1M $, bringing 1.93M $ to the Walter Kerr box office instead of 964K $ that the show succeded the previous week. The Waitress increased amount of seats sold out of the total seats available by 10%, while the Bronx Tale continued increase sales rate at its closing week.
Average ticket price by bestseller show
382$ is the difference between Springsteen on Broadway and The Band'S Visit average prices
NOTE: Weekly data, July 22 - July 29
SOURCE: Broadway World, based on The Broadway League data
Top-ticket by show
It isn't the first time that some people booked tickets for more than 800$
NOTE: Weekly data, July 22 - July 29
SOURCE: Broadway World, based on The Broadway League data
Seats sold vs Seats available
Amongst shows with the largest seating capacity, The Lion King and Harry Potter were sold out
NOTE: Weekly data, July 22 - July 29
SOURCE: Broadway World, based on The Broadway League data
Box office results
Last week grosses vs Previous week grosses
SOURCE: Broadway World, based on The Broadway League data
Difference in box office results compared to the previous week
The Book of Mormon, Carousel, Aladdin and Come from Away were last week losers
NOTE: Weekly data, July 22 - July 29
SOURCE: Broadway World, based on The Broadway League data
Percentage difference about seats sold compared to the previous week
The Waitress increases tickets sold by 10%, while Carousel decreases sales by nearly 4%
NOTE: Weekly data, July 22 - July 29
SOURCE: Broadway World, based on The Broadway League data
Broadway billboards advertisements at Times Square
Winners and losers of the season that just ended
From November 2017 to June 2018, Broadway records attendance of 9.9M tickets sold and grosses of 1.13B $. So, it is not just high attendance that is driving Broadway’s success; it is high prices. The Book of Mormon, which was constantly sold out, grossed 1.2M $ on weekly average, while Hamilton’s average weekly gross was 3.1M $, followed by The Lion King and Springsteen on Broadway with 2.2M $ average weekly gross for each. That means that Richard Rodgers, Minskoff and Walter Kerr theatres grosses amount to 111M $, 78M $ and 65M $ respectively in seasonal total. The Home for the Holidays seems to be this year Broadway’s loser, as it records the lowest attendance rate and average weekly gross of less than 70K $.
Tickets sold by month in Broadway
April is the month with the highest attendance, if we don't take into account the Christmas time
NOTE: Seasonal data, November 2017 - June 2018
SOURCE: Broadway World, based on The Broadway League data
Weekly average proportion of seats sold on theaters seating capacity
The Book of Mormon was constantly sold out during the season 2017-2018
NOTE: Seasonal data, November 2017 - June 2018
SOURCE: Broadway World, based on The Broadway League data
Weekly average gross by show for the season
Hamilton grossed nearly 3.1M $ per week
NOTE: Seasonal data, November 2017 - June 2018
SOURCE: Broadway World, based on The Broadway League data
Total gross by top-theater for the season
Hamilton magic made Richard Rodgers theater the big winner
NOTE: Seasonal data, November 2017 - June 2018
SOURCE: Broadway World, based on The Broadway League data